Have you checked out the online magazine yet? It’s great to have access to the magazine no matter where you or your visitors are and of course, the additional feature is the “Showcase”, buyers can click on some of the product to view and also to order.
What brings visitors to the Gift Fairs each year?
Have you ever really thought about it? While marketing is no exact science, the XPO team don’t miss a beat, they continue to analyse feedback and data from each show, and with their ear to the ground, they continually evolve their strategy and processes to ensure maximum numbers of visitors are drawn to the Gift Fairs each season. To get an appreciation of what goes on behind the scenes, check out the XPO’s marketing board at the next show, located in the exhibitor lounge. Just a reminder that traditional retailer parking at the next event will be at a premium given the Cirque Du Soleil tent taking up much of the raceway. Retailers will be encouraged to get in early on the Sunday opening day to secure their park early. The organisers successfully lobbied raceway management resulting in securing the raceway track for parking across the 3 days along with the Alexandra Raceway management opening up parts of the racetrack for retailer parking during Spring Gift. Cornwall Park Cricket Club will also be available for parking. Parking changes» parking map » Spring Gift Fair Car Parking
The online magazine is available on the event website www.giftfairs.co.nz a good 4-6 weeks prior to all gift fairs for retailers to research. The physical magazine will only be sent to Key Buyers prior to the fair now but hard copies will be available for all retailers to collect at the fairs. Those that still rely on hard copies will see this as additional reason to attend.
Did you know: the Gift Fairs website gets around 10 – 12,000 unique visits in the month prior to each event.
The momentum continues to build with more exhibitors signing up or loading more products, pleased with their sales using Gift Trader.
A few facts which are important to share and help you in deciding to get more active online:
A bulk upload facility is available.
Now reaching 2,000 products online with 3000 unique visitors recorded each month. Buyer access to Gift Trader expires, with access only being maintained by visiting the Gift Fairs annually. An added advantage using Gift Trader, retailers view products and follow up by making appointments at the fair.
Not only does Gift Trader continue to increase its exposure for exhibitor products but currently features strongly in advertising with the NZ Retail Magazine and also contains links to the Gift Fairs. www.gifttrader.co.nz
The word is really getting out there and provides exposure to a wider market share, one which is showing strongly to be in growth mode.
Attendance Prize Just a reminder, we have a fantastic travel prize offered at each fair and entry is available to all those attending who buy from multiple exhibitors, so please make sure you encourage visitors to complete their forms with each purchase. For those busy shoppers, additional entry forms are located at “Fair Info” so tempt them with the possibility of winning a fantastic travel prize, upselling the benefits of buying from you at the Gift Fair.